Commercial - Copia - Matteo Sedda

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For the launch of the optic collection developed with Marchon, Marni creates an atmospheric tale of gestural and architectural lightness which gives emotional tangibility to the creative atmosphere which characterize the Marni world.
Entitled LOOKING FOR MARNI, this total theater piece (artistic direction by Susanna Beltrami and company) is based on a natural flow of emotions and visions that defines a sense of balance: a dynamic depiction of equilibrium, drawing the spectators into an all-surrounding Marni state of mind. The roundness, as well as the angularity, of the costumes, the slowness and fluidity of the gestures suggest a link with the shapes of the glasses and in general to the polymorphous Marni language. Ever so lightly. Ever so abstractly.

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